Turning Sustainability into Plush & Toys

At Aurora®, we're not just about bringing joy through our plushies and toys; we're deeply committed to sustainability. Each plush toy and product we create is part of a larger mission: to contribute positively to the planet and educate the next generation on the importance of eco-friendly practices.

Transforming Plastic Bottles into Smiles

Imagine this: over 700 million plastic bottles, once destined for landfills, are now transformed into beloved toys in children's arms worldwide. This is the reality at Aurora®, where every plush toy we create plays a part in our environmental mission. Our Eco Nation™ collection, crafted from recycled materials, is a testament to our commitment. This award-winning line is celebrated for its softness and quality - proof that eco-friendly materials can indeed enhance the joy of play.

Eco Nation™: The Green Heart of Aurora’s Pledge to Eco Conservation

Central to our sustainability efforts is the Eco Nation™ brand, a cornerstone in our environmentally conscious product range. Recognized for its exceptional softness and high quality, the Eco Nation™ collection stands as a beacon of our eco-friendly philosophy. Each plush from this collection is a symbol of how environmental responsibility and playful design can coexist beautifully.

Eco Nation™ isn't just about products; it's about promoting a lifestyle that respects the planet. By choosing these toys, you help divert millions of plastic bottles from landfills, demonstrating that even small choices can have a significant environmental impact. Here are some of the key sustainable practices we follow with Eco Nation™:

• Recycled Fabrics and Fillers: Every fabric and fiber filling in Eco Nation™ plush toys is sourced from recycled plastic bottles.
• Embroidered Features: Opting for embroidered eyes not only enhances the toys' safety and appearance but also eliminates the use of non-biodegradable plastic.
• Eco-Friendly Packaging: All packaging and labels are made from recycled materials or are recyclable, ensuring that our environmental footprint is minimized at every step of our manufacturing process.

Wheatley™ Toys: Pioneering Sustainability in Play

In our ongoing commitment to sustainability and innovation, Aurora® introduces the Wheatley™ toys, a groundbreaking line that perfectly embodies where eco-responsibility meets inventive play.

As environmental awareness increases, so does the demand for products that are not only eco-friendly but also innovative. Wheatley™ toys are designed to meet this growing need, providing a sustainable alternative in the children’s toy market.

A Natural Choice for the Future

Wheatley™ toys are crafted from wheat straw, a natural byproduct of wheat harvesting that is often overlooked or discarded. This material presents a fantastic opportunity to reduce waste and avoid the environmental impact associated with traditional plastic toys. By utilizing this abundant and renewable resource, Wheatley™ toys minimize reliance on synthetic materials, promoting a healthier planet.

Advantages of Wheat Straw in Toy Production

 Wheat straw offers several benefits that make it an ideal material for creating safer and more sustainable toys:

1. Enhanced Sustainability: Wheat straw is a renewable resource that significantly lowers the carbon footprint associated with toy manufacturing.
2. Safety and Durability: Wheatley™ toys are not only eco-friendly but are also designed to be safe and durable, enduring the rigors of playtime without compromising on quality.
3. Distinctive Aesthetic: The natural wheat-straw material gives Wheatley™ toys a unique, stylish matte finish that stands out from traditional plastic toys.

Setting Wheatley™ Apart

 The Wheatley™ line distinguishes itself through several key features:

• Innovative Material Use: By incorporating a wheat-straw hybrid material, these toys drastically reduce the use of plastics.
• Eco-Friendly and Biodegradable: All Wheatley™ toys are fully recyclable and biodegradable, breaking down in local industrial composting facilities within 6-9 months.
• A Step Towards a Greener Earth: Choosing Wheatley™ toys over traditional plastic toys not only reduces environmental impact but also educates children about the importance of sustainability and supporting eco-friendly practices.

With Wheatley™, Aurora® is proud to offer a product that not only delights children through imaginative play but also instills values of environmental stewardship. Embrace a future where playtime is not just fun but fundamentally focused on preserving the world for future generations.

The Importance of Eco-Conscious Business Practices

Businesses play a crucial role in shaping the health of our environment. Here's why eco-conscious practices are vital for companies:

1. Reducing Environmental Impact - Eco-friendly practices minimize the environmental footprint of production, helping preserve natural resources, reduce waste, and cut down on carbon emissions.
2. Preventing Pollution - By using non-toxic materials and improving waste management, businesses can significantly reduce their pollutant output, protecting air, water, and soil quality.
3. Conserving Biodiversity - Sustainable sourcing helps prevent habitat destruction, supporting biodiversity and ensuring ecosystems continue to thrive.
4. Ensuring Future Sustainability - Adopting sustainable practices today secures the environmental resources needed by future generations, promoting long-term ecological health.
5. Driving Cultural Change - When companies commit to sustainability, they set a powerful example, encouraging other businesses to adopt greener practices and fostering a broader cultural shift towards environmental responsibility.

Supporting businesses with eco-conscious values allows consumers to contribute to these positive changes, making each purchase a vote for a healthier planet.

Our Sustainable Practices

Aurora® pledges to make the world a better place one eco-friendly plush and toy at a time. We believe in the power of play and imagination, but equally, we recognize the responsibility we bear toward our planet.

Join Us on Our Mission

Choosing Aurora® plush and toys means more than just purchasing a toy; it's a vote for a cleaner, greener future. Whether it's the soft embrace of an Eco Ebba™ plush for babies or the innovative design of a Wheatley™ toy, every Aurora® product invites both children and adults to partake in a movement towards a more sustainable world.

As we continue on our path, we invite you to join us in making a difference, one eco-friendly toy at a time. Use the discount code BLOG to get 10% off your next order!* Together, we can ensure that our children inherit a planet as beautiful and bountiful as the imaginations we nurture today.

*Discount limited to one use per customer. Exclusions Apply. See Terms and Conditions*.